Recent articles by Food Foresight Blue Ribbon Panel Members:

Citrus industry enlists homeowners in pest fight
The Packer, November 14, 2011
By Kerry Tucker and
Ted Batkin

As food needs grow, we in agriculture must collaborate
Ag Alert, October 5, 2011
By Karen Ross and
Kerry Tucker

Ag is at change tipping point
California Farmer, July, 2011
By Dan Dooley and
Kerry Tucker

Maximize media’s potential to reach consumers
The Packer, May 6, 2011
By Bill Bishop, Willard Bishop LCC, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Differentiate products to create an advantage
The Packer, November 1, 2010
By Jan DeLyser, California Avocado Commission and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Change the production ag dialogue
California Provocateur, October, 2010
By Kerry Tucker, Nuffer, Smith, Tucker Public Relations

A re-brand for agriculture
California Farmer, June, 2010
By Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Sustainability could expand to help feed the world.
The Packer Online, September 18, 2009
By Jeff Dlott, SureHarvest, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

When you weren’t looking, you became a brand.
The Packer Online, December 1, 2008
By Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Science must resume active role in decision making
The Packer Online, October 8, 2007
By Jeff Dlott, SureHarvest, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Branding involves authenticity, generosity, emotion
The Packer, May 7, 2007
By Bill Bishop, Willard Bishop Consulting Ltd., and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Collaboration, intelligence key to pleasing consumers
The Packer, August 14, 2006
By Jeff Gargiulo, Sundia Corp., and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Trust networking changes marketing
California Farmer, August, 2006
By Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Brand distrust continutes to grow
California Farmer, February, 2006
By Larry Kaagan, Kaagan Research Associates, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Eliminate trust vulnerabilities to build credibility (Part 2)
The Packer, November 7, 2005
By Larry Kaagan, Kaagan Research Associates, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Industry must grow large storage crop of trust (Part 1)
The Packer, November 1, 2005
By Larry Kaagan, Kaagan Research Associates, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Industry Should Jump on Trends Toward New Tastes
The Packer, November 29, 2004
By Greg Drescher, Culinary Institute of America, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Commentary: How many wake-up calls do we need? How to avoid other mad cow future shocks
California Farmer, February, 2004
By Martha Roberts, University of Florida, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Nutrition, medicine combine in customized strategy
The Packer, December 7, 2003
By Carl Keen, University of California, Davis, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Suppliers must diversify customer portfolios
The Packer, June 2, 2003
By Bill Bishop, Willard Bishop Consulting Ltd., and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations

Farmers must do more than just produce food
The Packer, January 27, 2003
By Martha Roberts, University of Florida, and
Kerry Tucker, Nuffer, Smith, Tucker Public Relations