Food Foresight Case Studies
» The Produce Marketing Association used Food Foresight in 1996 to alert its industry that old assumptions about food safety no longer were enough to protect consumers. This led to more sophisticated industry crises response systems, but more important an industry-wide collaboration with scientists and several government agencies on a best-management practices system to minimize new foodborne illness vulnerabilities.
» The California Dairy Quality Assurance Committee used Food Foresight to convince its industry that waste management was a survival threat. This led to collaboration with scientists and government agencies to develop the country's first proactive dairy waste management plan.
» The American wine industry's first strategic plan, WineVision, (using Food Foresight data) resulted in an industry-wide sustainability strategy. In 2002, the Wine Institute and California Assocation of Winegrape Growers introduced The Code of Sustainable Winegrowing Practices, a best-management system crossing every environmental aspect of producing wine.
» Numerous promotion boards initiated strategies to build a functional food portfolio from Food Foresight trends intelligence presented in the mid-90s. Two groups in particular — the National Watermelon Board and the Almond Board of California — were among the first industries in 2003 to receive approval for health claims.
» Dairy Council of California used Food Foresight trends data to launch an ambitious new Internet educational initiative that is well on its way to doubling its impact. Increased use of Web-based programs now enable Dairy Council to customize nutritional education to individuals through their computer.